![]() ![]() If you want, you can set desired, non-guaranteed, minimum and maximum spend limits for each ad set inside your campaign. Using this strategy may result in not getting the lowest cost because the biding will aim to stay around the targeting cost. Target cost – you’ll maintain an average cost for each ad set when you raise the budget. If you decide to “Set a bid cap” you’ll be able to set a maximum bid for each ad set within the campaign. ![]() Lowest cost – you’ll get the most results for your budget across ad sets. Once enabled, you’ll have a “campaign budget” instead of ad set budget, and you can choose between “daily budget” or “lifetime budget”. ![]() The option is available both in the “Quick Creation” editor and in the “Guided Creation” workflow. It’s important to notice that this an ongoing, real-time process. When it’s turned on, Facebook’s own algorithm will optimize the budget distribution across the ad sets in that campaign.įacebook automatically and continuously calculates the best results and optimizes the budget spending in order to get those results. What’s Campaign Budget Optimization?Ĭampaign budget optimization is an option you have on a campaign level. We’re not there yet, but we’re getting close.Ĭampaign budget optimization is one more step in that direction, together with dynamic creatives and dynamic ads. At some point, it will be possible to just set up a budget, tell Facebook what’s your website and your objective, and their AI will do the rest. Facebook’s goal is to enable us to configure “set and forget” campaigns. ![]()
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